Jake Hartsfield è compositore, produttore e ingegnere del suono, ed è pure membro del team marketing di TuneCore, il più grande e affidabile servizio di distribuzione digitale multipiattaforma.

Proprio sul blog di TuneCore ha confrontato MySpace e Facebook con i dati di un anno fa esatto, concentrandosi sulle caratteristiche peculiari e le differenze che possono fare delle due realtà la preferita da un artista per promuovere la propria musica:

While Facebook is certainly the best place for an artist to advertise and interact with fans, it lacks the appearance of a personal website that MySpace has, and the music player is secondary to the news feed on the page. On MySpace, the music player is the focus of the page, and far more artists have MySpace pages than have complete Facebook pages.

I know of industry folks who will look at a band’s MySpace page before looking at their actual website – (1) to listen to their music, and (2) to see how many friends they have. Yes, the number of MySpace friends you have is still relevant in the industry today. It probably not as accurate as the number of fans you have on your Facebook page, which are much more accessible than your MySpace friends, but it still adds credibility.

I think as more bands begin to adopt Facebook pages and focus on building their fan base through Facebook, the number of fans on a band’s page will carry more weight than the number of “friends” on MySpace. For now, MySpace is still very relevant in the music industry, so I’d recommend having both a strong MySpace and Facebook presence. MySpace for music, Facebook for fan interaction.

Tutto l’articolo QUI.

This entry was posted on Saturday, December 5th, 2009 at 6:59 am and is filed under Musica digitale, Social Network, Social Media, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.